By Kristyn Jones, Account Executive
Gone are the days you need to spend tons of money on an entertainment license to create a cool premium to appeal to your target audience. At Insight, we consider ourselves to be the “equity experts,” as we help CPGs and QSRs create outstanding collectible premiums and promotions without a hefty licensing price tag. Today, all you need is your own brand and product portfolio.
Year over year, figurines are identified as one of the most collectible and sought after toys/premiums. Funko, one of the biggest collectible figurine manufacturers, has a line of toys called “Funko POP! Ad Icons.” This line of toys is dedicated to mascots that are well known in pop-culture. If you have a mascot, our job is easy! Creating a collectible figurine for your brand like the one below is a surefire way to captivate a variety of audiences.
Morton Salt Girl
Bullseye, Target Dog
Don’t have a mascot? That’s okay too!
Even if your brand doesn’t have a mascot, you can still benefit from collectibles like figurines! Do you have a well-known product or two? Personify it, and VOILA! Check out a few examples of this below.
Kraft Macaroni & Cheese
White Castle Slider
Now that you see the possibilities, what are you waiting for? Let’s leverage your equity!