Brand Building

The “Kidult”

By / June 20, 2022 / 0 Comments

By Haley Stermetz Traditional toys have been making a comeback in recent months and the “kidult” is helping to drive this trend. As younger and older adults search for comfort and nostalgia amidst the pandemic, they are gravitating toward their favorite childhood toys. Whether it’s the 1970s train sets or the 1980s Rubik’s Cube, an […]

Read More

Why In-Packs?

By / January 14, 2022 / 0 Comments

By Kristyn Jones Everyone has had that emotional moment from childhood when you opened a cereal box and found a toy! In-pack premiums bring instant gratification and extend brand exposure (and the brand experience) well beyond a single use. What does your consumer get? Builds brand loyalty Participate in the excitement Experience instant gratification Functional […]

Read More

P&G Security RF Labeling

By / December 9, 2021 / 0 Comments

By Russ Muth When Dollar General challenged P&G to improve the security of their expensive fabric care SKUs, P&G called Insight. Dollar General discovered that expensive bags of Tide Pods and Gain Flings were literally walking out the door without getting the register rings. The pods had high perceived value for their core consumer. Shoplifting […]

Read More

Quick Solution for Supply Chain Disruption

By / November 15, 2021 / 0 Comments

By Greg Batton The world is experiencing an on-going, large scope, COVID induced, supply chain challenge.  The global supply chain has been impacted in unforeseen ways and continue to appear regularly.  CHALLENGE: A long term client came to Insight with a COVID-19 related, supply-chain disruption asking for resources to fill this manufacturing gap. Polymer manufacturing […]

Read More

Premium Delivery for ALL Packaging Formats

By / September 24, 2021 / 0 Comments

By Russ Muth Remember digging into a cereal box to discover a toy at the bottom of the sugary goodness?  That toy doesn’t have to be buried in the cereal, it can be applied to the sides of the carton too.  Just about any folding carton.  Insight designs the toy to fit inside a label, […]

Read More

Nostalgia–Does it sell?

By / August 10, 2021 / 0 Comments

By Allison Infelise The year is 1997, you have on your favorite Teenage Mutant Ninja Turtles matching pajama set, the smell of coffee has been wafting through the house for a few hours now… It’s summer break, and the day is just beginning–filled with endless possibilities and the skies are the limit for the day.  […]

Read More

North American Supply Chain

By / July 14, 2021 / 0 Comments

By Russ Muth, VP Client Services Most toys are made in China. But when Insight decided to design, develop & supply toys to its biggest customers, Insight had, well, insight! Instead of replicating a China-based model of toy supply, Insight developed North American-based factories capable of supplying many types of toys. In Canada, USA & […]

Read More

Premium Delivery for CPG or QSR

By / July 7, 2021 / 0 Comments

By Russ Muth, VP Client Services So, your brand thinks its good for the business to deliver a consumer premium.  Maybe to energize a buyer, reward consumers, or activate a sponsorship?  Maybe to bundle a meal or trade them up to a bigger one? Insight has delivered 1 billion premiums directly and instantly to consumers: […]

Read More

Leverage Your Equity

By / June 1, 2021 / 0 Comments

By Kristyn Jones, Account Executive Gone are the days you need to spend tons of money on an entertainment license to create a cool premium to appeal to your target audience. At Insight, we consider ourselves to be the “equity experts,” as we help CPGs and QSRs create outstanding collectible premiums and promotions without a […]

Read More

Introduction to Bioplastics

By / May 28, 2021 / 0 Comments

By Kristyn Jones, Account Executive Bioplastics and how to use them in manufacturing has become an increasingly popular topic in sustainability. So what is a bioplastic? By the end of this post you should have a good understanding of bioplastics and related terminology. Before we begin, here are a few key terms and their meanings: […]

Read More