Brand Activation

By Russ Muth, VP Client Services Until 2020, food sampling could be a contact sport—consumers get to Costco in the mini-van, hit the aisles, and sample enough food and beverages to call it ‘lunch’.  Then spend $300 on extra large CPG packs and leave.  The pandemic has curbed that pleasant grazing activity to a full-stop.  …

FOOD SAMPLING IN A PANDEMIC Read More »

By Russ Muth, VP Client Services “FREE INSIDE” are magical words that retailers and consumers love to hear. Retailers love to provide their customers with an appealing offer, especially if it’s exclusive to their store.  And they love an offer that moves product off their shelves faster than normal or provides trade-up to bigger sizes. …

“FREE INSIDE” — THE MAGIC OF IN-PACK PROMOTIONS Read More »