Brand Activation

Quick Solution for Supply Chain Disruption

By Greg Batton The world is experiencing an on-going, large scope, COVID induced, supply chain challenge.  The global supply chain has been impacted in unforeseen ways and continue to appear regularly.  CHALLENGE: A long term client came to Insight with a COVID-19 related, supply-chain disruption asking for resources to fill this manufacturing gap. Polymer manufacturing …

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“FREE INSIDE” — The Magic of In-Pack Promotions

By Russ Muth, VP Client Services “FREE INSIDE” are magical words that retailers and consumers love to hear. Retailers love to provide their customers with an appealing offer, especially if it’s exclusive to their store.  And they love an offer that moves product off their shelves faster than normal or provides trade-up to bigger sizes. …

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