By Haley Stermetz Traditional toys have been making a comeback in recent months and the “kidult” is helping to drive this trend. As younger and older adults search for comfort and nostalgia amidst the pandemic, they are gravitating toward their favorite childhood toys. Whether it’s the 1970s train sets or the 1980s Rubik’s Cube, an …
By Kristyn Jones Everyone has had that emotional moment from childhood when you opened a cereal box and found a toy! In-pack premiums bring instant gratification and extend brand exposure (and the brand experience) well beyond a single use. What does your consumer get? Builds brand loyalty Participate in the excitement Experience instant gratification Functional …
By Russ Muth When Dollar General challenged P&G to improve the security of their expensive fabric care SKUs, P&G called Insight. Dollar General discovered that expensive bags of Tide Pods and Gain Flings were literally walking out the door without getting the register rings. The pods had high perceived value for their core consumer. Shoplifting …
By Greg Batton The world is experiencing an on-going, large scope, COVID induced, supply chain challenge. The global supply chain has been impacted in unforeseen ways and continue to appear regularly. CHALLENGE: A long term client came to Insight with a COVID-19 related, supply-chain disruption asking for resources to fill this manufacturing gap. Polymer manufacturing …
By Russ Muth Remember digging into a cereal box to discover a toy at the bottom of the sugary goodness? That toy doesn’t have to be buried in the cereal, it can be applied to the sides of the carton too. Just about any folding carton. Insight designs the toy to fit inside a label, …
By Allison Infelise The year is 1997, you have on your favorite Teenage Mutant Ninja Turtles matching pajama set, the smell of coffee has been wafting through the house for a few hours now… It’s summer break, and the day is just beginning–filled with endless possibilities and the skies are the limit for the day. …
By Russ Muth, VP Client Services Most toys are made in China. But when Insight decided to design, develop & supply toys to its biggest customers, Insight had, well, insight! Instead of replicating a China-based model of toy supply, Insight developed North American-based factories capable of supplying many types of toys. In Canada, USA & …
By Russ Muth, VP Client Services So, your brand thinks its good for the business to deliver a consumer premium. Maybe to energize a buyer, reward consumers, or activate a sponsorship? Maybe to bundle a meal or trade them up to a bigger one? Insight has delivered 1 billion premiums directly and instantly to consumers: …
By Kristyn Jones, Account Executive Gone are the days you need to spend tons of money on an entertainment license to create a cool premium to appeal to your target audience. At Insight, we consider ourselves to be the “equity experts,” as we help CPGs and QSRs create outstanding collectible premiums and promotions without a …
By Kristyn Jones, Account Executive Bioplastics and how to use them in manufacturing has become an increasingly popular topic in sustainability. So what is a bioplastic? By the end of this post you should have a good understanding of bioplastics and related terminology. Before we begin, here are a few key terms and their meanings: …
