Brand Activation

“FREE INSIDE” — THE MAGIC OF IN-PACK PROMOTIONS

By Russ Muth, VP Client Services “FREE INSIDE” are magical words that retailers and consumers love to hear. Retailers love to provide their customers with an appealing offer, especially if it’s exclusive to their store.  And they love an offer that moves product off their shelves faster than normal or provides trade-up to bigger sizes. …

“FREE INSIDE” — THE MAGIC OF IN-PACK PROMOTIONS Read More »