Brand Activation
Our Work
In-pack Premiums
Challenge:
- Incentivize Pepsi Max, Mountain Dew and AMP energy drink consumers to trade up to larger packages
- Create 500,000 collectible, racing-themed magnets with core consumer appeal
- Feature premiums inside 24-count soda cases and large AMP energy cases available at retail
Solution:
- Insight’s ‘solutioneering’ team utilized Insight’s pre-application capabilities to feature magnets inside cartons
- Magnets were immediately visible to consumers through clear window
- Flat cartons were distributed to bottlers as usual
Challenge:
- Activate sponsorship of Nickelodeon’s Kids Choice Awards with an all-ages safe in-pack offer for kids
- Design, supply, and insert premiums into retail packages on-the-line, at production speeds
Solution:
- Insight created kids temporary tattoos that triggered an augmented reality experience using mobile devices
- Insight deployed automated inserters and technicians to Kraft’s plant to insert into Capri Sun 10-count packs
- TV Spot here
Challenge:
- Replace an expense for manual insertion with cost effective automated solution
Solution:
- Insight created added-value coupon book & auto-inserted into boxes
- Automation saved Pampers over $0.40/unit (~$500,000)
Sampling
Challenge:
- Build trial for Bounce product extension Bounce Bursts In-Wash Scent Booster
- Avoid on-shelf pilferage inherent with on-pack sampling
- Incentivize multiple purchases and adoption
- No physical change to carton, master cases
Solution:
- Surprise and delight Bounce Dryer Sheet consumers with free in-pack sample of line extension
- Bursts sample was auto-inserted on-the-line to the top of the packs so consumers see it first upon opening
- Consumers received $1.00 OFF coupon with sample, providing measurable redemptions and trial
- Brand enjoyed 2x expected ROI, without using costly shopper marketing/sales support representatives
Challenge:
- Quickly create and distribute samples for a retail account
Solution:
- Insight created primary sampling packages for liquid Tide and Dawn detergent for Costco in-store giveaway
- Insight provided turn-key service from package design & execution, to (30) retail shipments
Challenge:
- Quickly create and distribute samples for a retail account
Solution:
- Insight created primary sampling packages for Charmin Ultra Soft & Bounty Advanced for Costco in-store giveaway
- Insight provided turn-key service from package design & execution, to (30) retail shipments
Challenge:
- Create a program to offset Walmart discount request and generate Crest White Strips (CWS) trial with Crest toothpaste users
Solution:
- Insight pre-applied CWS samples to twin-pack cartons, and applied violator stickers to tubes on-the-line
- 1.43MM units inserted into Crest Complete & 3D WHITE 2-packs
- Retained Walmart endcap worth +$500k
Challenge:
- Create exit strategy for consumers to leave traditional powder & go directly to single unit dose (SUD) PODS instead of liquid
Solution:
- Insight inserted 4.3MM Tide PODS/Gain Flings into 7 different sizes/SKU’s of Tide/Gain powder
- Collateral included to explain SUD functionality and provide coupon for immediate trial
Labeling
Challenge:
- Build trial for product extension with new product usage ideas
- Activate within weeks to accommodate the firm production schedule
- Product has unique shape for automated solutions
Solution:
- Insight created a single-ply label, featuring a peel-off recipe, and then auto-applied them on-the-line to meet all timelines and placement standards
Challenge:
- Quickly and effectively address a dangerous consumer issue
Solution:
- Insight deployed labelers and technical staff in a matter of weeks to apply labels at the Alexandria, LA plant
Challenge:
- Quickly and effectively address a coupon value misprint to avoid scrapping 2.7MM retail boxes
Solution:
- Insight deployed labels and labelers within 2 weeks to the Alexandria, LA plant for on-site application on Tide & Gain powder boxes
- This solution saved the brand $472,355
Challenge:
Greater security demanded by discount channel retailers for high $ fabric care SKUs
Solution:
Insight provided turn-key labeling service directly to plants requiring an in-line solution by supplying Radio Frequency labels, leased equipment, training, and technical support