Just heard back from the buyer and she LOVES (loves, loves, loves, loves – there were like 8 loves that were communicated :)) these premiums.

You are the best partner to help this not feel too scary, so thank you so much!

You are THE BEST. Seriously. Budgets are going to be tight this year and every bit helps. Thank you for always being such a great partner and strong advocate for us.

Insight is our in-pack premium partner who we work with for everything that gets stuffed into our boxes. Kid-fun brands are ripe for this stuff 1.) Both kids and parents love it (fun toy for the kid and nostalgic for the parent and 2.) is a strong merchandisable proposition for in-store support. Plus, there’s TONS of ideas that really align well to the messaging that we often are charged with communicating on these brands.

Out of all the projects that I’ve done over the years I was always happy to do these Insights promos because we knew the we’d not only have no issues, the entire run would be pretty much seamless.

Thanks for all you do every day to make our lives easier!

Thank you for your relentless efforts to make this a viable path for us! The entire team is beyond impressed and appreciative of your collective efforts to bring this scrappy solution to a reality!