Brand Activation

Our Work

Our Work Insight Inc.
Our Work Insight Inc.
Our Work Insight Inc.
Challenge:
  • Incentivize Pepsi Max, Mountain Dew and AMP energy drink consumers to trade up to larger packages
  • Create 500,000 collectible, racing-themed magnets with core consumer appeal
  • Feature premiums inside 24-count soda cases and large AMP energy cases available at retail
Solution:
  • Insight’s ‘solutioneering’ team utilized Insight’s pre-application capabilities to feature magnets inside cartons
  • Magnets were immediately visible to consumers through clear window
  • Flat cartons were distributed to bottlers as usual
Our Work Insight Inc.
Our Work Insight Inc.
Our Work Insight Inc.
Our Work Insight Inc.
Challenge:
  • Activate sponsorship of Nickelodeon’s Kids Choice Awards with an all-ages safe in-pack offer for kids
  • Design, supply and insert premiums into retail package online, at production speeds
Solution:
  • Insight created kids temporary tattoos that triggered an augmented reality experience using mobile devices
  • Insight deployed automated inserters and technicians to Kraft’s plant to insert into Capri Sun 10-count packs
  • TV Spot here: https://www.youtube.com/watch?v=j6QUELUg-gg
Our Work Insight Inc.
Our Work Insight Inc.
Challenge:
  • Build trial for Bounce product extension Bounce Bursts In-Wash Scent Booster
  • Avoid on-shelf pilferage inherent with on-pack sampling
  • Bring consumers back to store to purchase
  • No physical change to carton, master cases
Solution:
  • Surprise and delight Bounce Dryer Sheet consumers with free in-pack sample of line extension
  • Bursts sample was auto-inserted inline to the top of the packs so consumers see it first upon opening
  • Consumers received $1.00 OFF coupon with sample, providing measurable redemptions and trial
  • Brand enjoyed 2x expected ROI, without using costly shopper marketing/sales support representatives
Our Work Insight Inc.
Our Work Insight Inc.
Challenge:
  • Build trial for product extension with new product usage ideas
  • Firm production schedule required fast deployment
  • Product has unique shape for automated solutions
Solution:
  • Insight created single-ply label featuring a peel-off recipe and auto-applied inline to meet all timelines and placement standards
Our Work Insight Inc.
Our Work Insight Inc.
Challenge:
  • Quickly and effectively address a dangerous consumer issue
Solution:
  • Insight deployed ??? labels and labelers in a matter of weeks to the Alexandria, LA plant for on-site application
Our Work Insight Inc.
Our Work Insight Inc.
Challenge:
  • Quickly and effectively address a packaging printed coupon mistake to avoid scrapping 2.7MM retail boxes
Solution:
  • Insight deployed labels and labelers within 2 weeks to the Alexandria, LA plant for on-site application on Tide & Gain powder boxes
  • This solution saved the brand $472,355
Our Work Insight Inc.
Our Work Insight Inc.
Challenge:
  • Quickly create and distribute samples for a retail account
Solution:
  • Insight created primary sampling packages for liquid Tide and Dawn detergent for Costco in-store giveaway
  • Insight provided turn-key service from package design & execution, to (30) retail shipments
Our Work Insight Inc.
Our Work Insight Inc.
Challenge:
  • Quickly create and distribute samples for a retail account
Solution:
  • Insight created primary sampling packages for Charmin Ultra Soft & Bounty Advanced for Costco in-store giveaway
  • Insight provided turn-key service from package design & execution, to (30) retail shipments
Our Work Insight Inc.
Our Work Insight Inc.
Challenge:
  • Create a program to offset Walmart discount request and generate Crest White Strips (CWS) trial with Crest Toothpaste users
Solution:
  • Insight pre-applied CWS samples to twin-pack cartons, and applied violator stickers to tubes in-line
  • 1.43MM units inserted into Crest complete & 3D WHITE 2-packs
  • Saved Walmart endcap worth +$500k
Our Work Insight Inc.
Our Work Insight Inc.
Challenge:
  • Create exit strategy for consumers to leave traditional powder & go directly to single unit dose (SUD) PODS instead of liquid
Solution:
  • Insight inserted 4.3MM Tide PODS/ Gain Flings into 7 different sizes/SKU’s of Tide/Gain powder
  • Collateral included to explain SUD functionality and provide coupon for immediate trial
Our Work Insight Inc.
Our Work Insight Inc.
Challenge:
  • Replace an expense for manual insertion with cost effective automated solution
Solution:
  • Insight created added-value coupon book & auto-inserted into boxes
  • Automation saved Pampers over $0.40/unit (~$500,000)