Brand Activation

Our Process

DISCOVERY

Discovery is part of the everyday lifestyle at Insight. We participate in:

Cultivating our network of innovation
Identifying trends from broad varieties of industry trade events
Primary and secondary research
In-store shelf research
Data mining from social influencers and platforms

Discovery is essential to the Insight DNA and informs our design process.

DESIGN

Blue sky thinking meets practicality; DISCLAIMER: Anything but ordinary. Our creators have decades of expertise designing:

Toys
Print
Packaging
Various Sampling Formats
Promotional Campaigns

QUALITY

All Insight product is designed to meet or exceed applicable standards. We’re familiar with just about every QA acronym out there and are always ready to update our rule book. Our current alphabet soup includes:

• CPSIA • ASTM • GFSI • FDA • GMP • SMETA • BRC • SQF • FAMA • HACCP • ISO • ISTA • PROP 65 • C-T-PAT

We apply our standards, your standards, and U.S. standards to define our North American sourcing strategy.

We are also proud members of the International Consumer Product Health and Safety Organization, who is an international, neutral forum for product safety stakeholders to learn, network and share information.

SUPPLY CHAIN:

Insight has a huge network of audited production facilities in the U.S., Canada, and Mexico. We prefer to manufacture products domestically for these reasons:

Extensive variety of product capabilities
Lower cost, faster freight
Lower carbon footprint
Inventory warehousing (<3-day transit)
Same day communications
Fewer holiday-related ramifications
Fewer language barriers

Insight also has a preferred network of audited China-based factories.

PACKAGING

Depending on your product format and method of distribution, Insight currently offers a variety of packaging solutions:

Continuous format bandolier packaging for automatic insertion
Flow wrapping (transparent or printed)
Packaging items together (shrink wrapping, polybagging, blister)
Co-packaging of confections or leaflets
Primary packaging sampling (liquids, powders, food)
Retail packaging (folding cartons, window boxes, blister cards, CDU’s)

Your product is now ready for its world debut, whether on a retail shelf or part of a package-based promotion.

AUTO-INSERTION

If you’re part of a package-based promotion, welcome to Insight’s In-The-Box thinking. Using our proprietary, on-demand, automated equipment, we have inserted over one billion toys and samples globally…and counting!

No capital investment
No interruption to your packaging systems
No changes to your plant’s floorplan, assembly line, or labor force

We bring everything we need with us to your facility, and we take it all away when we’re done.

DIGITAL

We live in a digital world—here’s how we keep up!

Augmented reality (marker + markerless)
Near-field communication (NFC)
App creation
Virtual reality/3D
Variable codes

The cool kids in our innovation station are always dreaming up ways to bridge the gap between physical and digital.