Brand Activation

Our Process

Our Process Insight Inc.

DISCOVERY

Discovery is part of the everyday lifestyle at Insight. We participate in:

 

  • Cultivating our network of innovation
  • Identifying trends from broad varieties of industry trade events
  • Primary and secondary research
  • In-store shelf research
  • Data mining from social influencers and platforms

 

Discovery is essential to the Insight DNA and informs our design process.

Our Process Insight Inc.

DESIGN

Blue sky thinking meets practicality; DISCLAIMER: Anything but ordinary. Our creators have decades of expertise designing:

  • Toys
  • Print
  • Packaging
  • Various Sampling Formats
  • Promotional Campaigns

QUALITY

All Insight product is designed to meet or exceed applicable standards. We’re familiar with just about every QA acronym out there and are always ready to update our rule book. Our current alphabet soup includes:

 

• CPSIA • ASTM • GFSI • FDA • GMP • SMETA • BRC • SQF • FAMA • HACCP • ISO • ISTA • PROP 65 • C-T-PAT

 

We apply our standards, your standards, and U.S. standards to define our North American sourcing strategy.

 

We are also proud members of the International Consumer Product Health and Safety Organization, who is an international, neutral forum for product safety stakeholders to learn, network and share information.

Our Process Insight Inc.

SUPPLY CHAIN:

Insight has a huge network of audited production facilities in the U.S., Canada, and Mexico. We prefer to manufacture products domestically for these reasons:

 

  • Extensive variety of product capabilities
  • Lower cost, faster freight
  • Lower carbon footprint
  • Inventory warehousing (<3-day transit)
  • Same day communications
  • Fewer holiday-related ramifications
  • Fewer language barriers

 

Insight also has a preferred network of audited China-based factories.

PACKAGING

Depending on your product format and method of distribution, Insight currently offers a variety of packaging solutions:

 

  • Continuous format bandolier packaging for automatic insertion
  • Flow wrapping (transparent or printed)
  • Packaging items together (shrink wrapping, polybagging, blister)
  • Co-packaging of confections or leaflets
  • Primary packaging sampling (liquids, powders, food)
  • Retail packaging (folding cartons, window boxes, blister cards, CDU’s)

 

Your product is now ready for its world debut, whether on a retail shelf or part of a package-based promotion. 

AUTO-INSERTION

If you’re part of a package-based promotion, welcome to Insight’s In-The-Box thinking. Using our proprietary, on-demand, automated equipment, we have inserted over one billion toys and samples globally…and counting!

 

  • No capital investment
  • No interruption to your packaging systems
  • No changes to your plant’s floorplan, assembly line, or labor force

 

We bring everything we need with us to your facility, and we take it all away when we’re done.

DIGITAL

We live in a digital world—here’s how we keep up!

 

  • Augmented reality (marker + markerless)
  • Near-field communication (NFC)
  • App creation
  • Virtual reality/3D
  • Variable codes

 

The cool kids in our innovation station are always dreaming up ways to bridge the gap between physical and digital.