Insight's Insight

By Russ Muth Remember digging into a cereal box to discover a toy at the bottom of the sugary goodness?  That toy doesn’t have to be buried in the cereal, ...

By Allison Infelise The year is 1997, you have on your favorite Teenage Mutant Ninja Turtles matching pajama set, the smell of coffee has been wafting through the house for ...

By Russ Muth, VP Client Services Most toys are made in China. But when Insight decided to design, develop & supply toys to its biggest customers, Insight had, well, insight! ...

By Russ Muth, VP Client Services So, your brand thinks its good for the business to deliver a consumer premium.  Maybe to energize a buyer, reward consumers, or activate a ...

By Kristyn Jones, Account Executive Gone are the days you need to spend tons of money on an entertainment license to create a cool premium to appeal to your target ...

By Kristyn Jones, Account Executive Bioplastics and how to use them in manufacturing has become an increasingly popular topic in sustainability. So what is a bioplastic? By the end of ...

By Russ Muth, VP Client Services Insight’s design team has years of experience creating and supplying toys.  In our world, that typically means toys that are destined for a CPG ...

By Kristyn Jones, Account Executive Today more than ever, sustainability seems to be on everyone's minds. Subject matter experts around the world are coming together to discuss creating a "more ...

By Russ Muth, VP Client Services Until 2020, food sampling could be a contact sport—consumers get to Costco in the mini-van, hit the aisles, and sample enough food and beverages ...

By Russ Muth, VP Client Services In 1999, Insight responded to a corporate client challenge with ‘insight’.  Marketing was asking for more and operations could not efficiently deliver.  Marketing craved ...