Insight's Insight

By Phil Ziesemer Production trials for in-pack inserts are designed to give plant personnel the opportunity to evaluate new inserts in a production setting. The goal of each trial is ...

By Haley Stermetz Traditional toys have been making a comeback in recent months and the “kidult” is helping to drive this trend. As younger and older adults search for comfort ...

By Kristyn Jones Everyone has had that emotional moment from childhood when you opened a cereal box and found a toy! In-pack premiums bring instant gratification and extend brand exposure ...

By Russ Muth When Dollar General challenged P&G to improve the security of their expensive fabric care SKUs, P&G called Insight. Dollar General discovered that expensive bags of Tide Pods ...

By Greg Batton The world is experiencing an on-going, large scope, COVID induced, supply chain challenge.  The global supply chain has been impacted in unforeseen ways and continue to appear ...

By Russ Muth Remember digging into a cereal box to discover a toy at the bottom of the sugary goodness?  That toy doesn’t have to be buried in the cereal, ...

By Allison Infelise The year is 1997, you have on your favorite Teenage Mutant Ninja Turtles matching pajama set, the smell of coffee has been wafting through the house for ...

By Russ Muth, VP Client Services Most toys are made in China. But when Insight decided to design, develop & supply toys to its biggest customers, Insight had, well, insight! ...

By Russ Muth, VP Client Services So, your brand thinks its good for the business to deliver a consumer premium.  Maybe to energize a buyer, reward consumers, or activate a ...

By Kristyn Jones, Account Executive Gone are the days you need to spend tons of money on an entertainment license to create a cool premium to appeal to your target ...