Why In-Packs?
Brand Activation
|By Kristyn Jones Everyone has had that emotional moment from childhood when you opened a cereal box and found a toy! In-pack premiums bring instant gratification and extend brand exposure ...
P&G Security RF Labeling
Brand Activation, Lean Automation
|By Russ Muth When Dollar General challenged P&G to improve the security of their expensive fabric care SKUs, P&G called Insight. Dollar General discovered that expensive bags of Tide Pods ...
Quick Solution for Supply Chain Disruption
Brand Activation, Lean Automation
|By Greg Batton The world is experiencing an on-going, large scope, COVID induced, supply chain challenge. The global supply chain has been impacted in unforeseen ways and continue to appear ...
Premium Delivery for ALL Packaging Formats
Brand Activation, Lean Automation
|By Russ Muth Remember digging into a cereal box to discover a toy at the bottom of the sugary goodness? That toy doesn’t have to be buried in the cereal, ...
Nostalgia–Does it sell?
Brand Activation
|By Allison Infelise The year is 1997, you have on your favorite Teenage Mutant Ninja Turtles matching pajama set, the smell of coffee has been wafting through the house for ...
North American Supply Chain
Brand Activation
|By Russ Muth, VP Client Services Most toys are made in China. But when Insight decided to design, develop & supply toys to its biggest customers, Insight had, well, insight! ...
Premium Delivery for CPG or QSR
Brand Activation
|By Russ Muth, VP Client Services So, your brand thinks its good for the business to deliver a consumer premium. Maybe to energize a buyer, reward consumers, or activate a ...
Leverage Your Equity
Brand Activation
|By Kristyn Jones, Account Executive Gone are the days you need to spend tons of money on an entertainment license to create a cool premium to appeal to your target ...
Introduction to Bioplastics
Brand Activation, Sustainability
|By Kristyn Jones, Account Executive Bioplastics and how to use them in manufacturing has become an increasingly popular topic in sustainability. So what is a bioplastic? By the end of ...
Design With Intent™
Brand Activation
|By Russ Muth, VP Client Services Insight’s design team has years of experience creating and supplying toys. In our world, that typically means toys that are destined for a CPG ...